Food flavours and preferences are shaped early in life with consequences for dietary patterns, food choices, culture and social norms later in life. There is growing concern that the promotion of breast-milk substitutes and some commercial foods for infant and young children undermines optimal infant and young child feeding, which results from our broken food systems. Yet, infant and young feeding practices are normally seen as a health practice and its protection is seen as a health systems intervention rather than a food systems intervention, thus often dismissed as too health-systems focused by agriculture groups.
Infant and young child feeding is often portrayed as individual behaviour, as a matter of free parental choice, and the responsibility of mothers and parents alone. In the contrast, as stated, feeding decisions are powerfully shaped by transformations underway in first-food systems associated with the globalization of the baby food industry and its marketing practices and the shift of labour and production out of the home, in the context of weak or absent maternity protection. Key actions relevant to healthy and sustainable food systems would be the prevention of unethical formula marketing, re-formulation of commercial complementary foods and formula to reduce unhealthy ingredients, and marketing restrictions for unhealthy commercial products consumed by infants and young children.
14:00 - 14:05 - Opening remarks by Grainne Moloney from UNICEF.
14:05 – 14:10 - Setting the stage by moderator Lucy Sullivan.
14:10 – 14:22 - Overview of how infant feeding is truly a “first food system” by Phillip Baker from Institute for Physical Activity and Nutrition, Deakin University, Geelong, Victoria, Australia.
Three key aspects of the first food system that need fixing
14:23 – 14:35 - Marketing of breast-milk substitutes by Lesley Oot from Alive and Thrive.
14:36 – 14:48 - Sugar and salt content of commercial complementary foods by Jo Jewell from UNICEF.
14:49 – 15:01 - Consumption of “junk foods” by infants and young children by Alissa Pries from Helen Keller International.
15:01 – 15:25 - Q&A .
15:25 – 15:30 - Closing remarks by Larry Grummer-Strawn from WHO.